Sell Courses Now: The 48-Hour Launch Blueprint

The Waiting Game is Over

You've been planning to sell courses "someday." You're waiting for the perfect moment, perfect content, perfect everything.

Here's the truth: perfect never comes. The educators making real money started imperfect. They launched before they felt ready.

This is your 48-hour blueprint to go from idea to first sale.

Hour 0-4: Define Your MVP Course

Not your dream course. Your minimum viable course.

Answer These Questions

1. What's the single biggest problem your students have?
2. What's the smallest course that solves it?
3. What outcome can you deliver in 4-6 lessons?

The Quick Validation

• Post in 3 relevant groups: "Would anyone pay $X to learn [outcome]?"
• Message 5 people in your network who fit your ideal student
• Check if competitors exist (if yes, there's demand)

Hour 4-12: Create Your Core Content

You don't need a full course. You need enough to deliver the promised outcome.

Minimum Content Requirements

• 4-6 video lessons (10-15 minutes each)
• 1 worksheet or template (something tangible)
• 1 action assignment (get them doing, not just watching)

Recording Shortcuts

• Use Loom or screen recording for immediate content
• Phone on tripod works for talking head
• Audio quality > video quality—use a $50 lapel mic
• One take is fine. Imperfect and done beats perfect and never.

Hour 12-20: Set Up Your Platform

You need three things: a place to host content, a way to accept payment, and a sales page.

Platform Setup Checklist

• [ ] Sign up for your course platform
• [ ] Create your course structure
• [ ] Upload your content
• [ ] Set your price
• [ ] Configure payment processing
• [ ] Connect your domain (optional but recommended)

Pricing for First Launch

Don't overthink. For your first course:

• $47-$97 for a mini-course (4-6 lessons)
• $147-$197 for a complete course (10+ lessons)
• Offer a launch discount (20-30% off) to create urgency

Hour 20-32: Build Your Sales Page

You don't need a designer. You need clarity.

The One-Page Sales Framework

1. Headline: The transformation you offer
2. Problem: What they're struggling with
3. Solution: How your course fixes it
4. What's Included: List your modules/lessons
5. About You: Why you're qualified
6. Price + CTA: Clear call to action
7. FAQ: Handle top 3 objections

Copy That Converts

• Focus on outcomes, not features
• Use their words (from your validation conversations)
• Include specifics and numbers
• One clear call to action

Hour 32-40: Prepare Your Launch

Even a small launch beats a silent drop.

Your Launch Assets

• 3 emails: Announcement, reminder, last chance
• 3 social posts: Each with different angle
• Direct messages: Personally reach out to 20 ideal students

Email Template (Announcement)

Subject: It's finally here 🎉

I've been working on something for [target audience].

[Course name] is now live—and you can get it at the launch price
of $X (regular price will be $Y).

Inside, you'll learn:
• [Outcome 1]
• [Outcome 2]
• [Outcome 3]

This offer ends [date].

[Link to sales page]

Talk soon,
[Your name]

Hour 40-48: Launch and Sell

This is where most people freeze. Don't.

Launch Day Checklist

• [ ] Send email #1 to your list
• [ ] Post on social media (1-2 platforms)
• [ ] Message 10 people directly
• [ ] Join relevant groups and add value (with link in bio)
• [ ] Respond to every question immediately

Handle Objections in Real-Time

When someone says "maybe later" or "not sure," respond with:

• "What specifically are you unsure about?"
• "What would make this a yes for you?"
• Address their concern directly

After the 48 Hours

Your first sales are proof of concept. Now iterate:

Week 1 After Launch

• Gather feedback from buyers
• Note common questions
• Identify content gaps

Week 2-4 After Launch

• Improve content based on feedback
• Add bonus materials
• Collect testimonials

Ongoing

• Create additional courses
• Build your email list
• Test higher prices

The Mindset Shift

Old thinking: "I need to prepare more before selling." New thinking: "Selling is how I learn what to prepare."

Old thinking: "What if people don't like it?" New thinking: "Feedback from buyers is more valuable than guesses."

Old thinking: "I'm not ready." New thinking: "I'm ready enough. I'll improve as I go."

The Bottom Line

48 hours from now, you could have:

• A published course
• Your first students
• Real revenue
• Momentum

Or you could still be planning.

The educators making money started before they felt ready. They launched imperfect courses and improved them based on real student feedback.

Stop waiting. Start selling.

Your first student is 48 hours away.