You're Sitting on a Content Goldmine
Here's the truth: every course video you've recorded is at least 5 pieces of content waiting to be published.
That 20-minute lesson on your signature framework? It's a blog post. A LinkedIn carousel. An email newsletter. A lead magnet PDF. A YouTube description with timestamps.
But right now, it's just sitting there. One video. One use. One audience.
You've already done the hard work—the thinking, the teaching, the recording. Repurposing is about extracting maximum value from work you've already completed.
And with AI, what used to take hours now takes minutes.
The Repurposing Flywheel
Think of content repurposing as a flywheel, not a one-time task.
One video lesson feeds:
- 1 long-form blog post (SEO traffic)
- 3–5 social media posts (visibility)
- 1 email newsletter (nurturing)
- 1 lead magnet section (list building)
- 1 YouTube description with timestamps (discoverability)
Each format reaches different people in different places. The message stays consistent. Your workload stays manageable.
The key insight: Your transcript is the raw material. AI is the processing plant. Different formats are the finished products.
Let's build your system.
Step 1: Getting Quality Transcripts
Everything starts with a good transcript. Garbage in, garbage out.
Best AI Transcription Tools
- Descript — Excellent accuracy, speaker labels, direct video editing
- Otter.ai — Great for meetings and interviews, real-time transcription
- Whisper (OpenAI) — Free, surprisingly accurate, runs locally
- Rev — Human + AI hybrid for highest accuracy
- YouTube auto-captions — Free, decent starting point (download via YouTube Studio)
Pro Tips for Better Transcripts
- Record with a decent microphone. Cleaner audio = better transcription.
- Speak clearly. Mumbling creates transcription errors.
- Edit the transcript first. Fix obvious errors before running through AI.
- Add speaker labels if multiple voices are present.
Once you have your transcript, the repurposing begins.
Step 2: Transcript → Blog Post
This is where AI shines. A 15-minute video becomes a 1,500-word SEO-optimized blog post.
The Workflow
- Clean up your transcript (remove filler words, fix errors)
- Feed it to AI with a specific prompt
- Edit for your voice and add internal links
- Optimize for SEO (headings, meta description)
- Publish
Copy-Paste Prompt: Transcript to Blog Post
You are a skilled content writer. Transform this course video transcript into a well-structured blog post.
Requirements:
- Write in a conversational, educational tone
- Use short paragraphs (2-3 sentences max)
- Include subheadings (H2 and H3) every 200-300 words
- Bold key concepts and important phrases
- Add a compelling introduction hook
- End with a clear call-to-action
- Target length: 1,200-1,800 words
- Maintain the original teaching points and examples
Transcript:
[PASTE YOUR TRANSCRIPT HERE]
Making It Sound Like You
AI gives you the structure. You add the soul.
- Read it aloud. Does it sound like something you'd say?
- Add a personal story in the introduction
- Inject your opinions where AI played it safe
- Replace generic examples with specific ones from your experience
Step 3: Transcript → Social Media Posts
One transcript can fuel a week of social content across platforms.
Copy-Paste Prompt: Transcript to LinkedIn Posts
Extract 5 standalone LinkedIn posts from this transcript. Each post should:
- Start with a hook that stops the scroll
- Be 150-200 words
- Include one key insight or teaching point
- End with a question or call-to-action
- Use line breaks for readability (no long paragraphs)
- Include 3-5 relevant hashtags
Transcript:
[PASTE YOUR TRANSCRIPT HERE]
Copy-Paste Prompt: Transcript to Twitter/X Thread
Create a Twitter thread (8-12 tweets) from this transcript.
Requirements:
- First tweet must be a compelling hook
- Each tweet should be a complete thought (under 280 characters)
- Use numbers and lists where appropriate
- End with a call-to-action tweet
- Include one "save this" or summary tweet
Transcript:
[PASTE YOUR TRANSCRIPT HERE]
Copy-Paste Prompt: Transcript to Instagram Carousel
Create an Instagram carousel (8-10 slides) from this transcript.
Requirements:
- Slide 1: Attention-grabbing hook/title
- Slides 2-8: One key point per slide, simple language
- Slide 9: Summary or action step
- Slide 10: Call-to-action (follow, save, comment)
- Each slide: Max 30 words
- Include caption with full context (150-200 words)
Transcript:
[PASTE YOUR TRANSCRIPT HERE]
Step 4: Transcript → Email Newsletter
Your email list wants value. Your transcript delivers it.
Copy-Paste Prompt: Transcript to Newsletter
Transform this transcript into an engaging email newsletter.
Requirements:
- Subject line options (3 variations)
- Preview text (under 100 characters)
- Conversational, first-person tone
- Start with a relatable scenario or problem
- 3-4 key insights from the content
- One clear call-to-action
- Length: 400-600 words
- P.S. line with secondary CTA
Transcript:
[PASTE YOUR TRANSCRIPT HERE]
Email Repurposing Variations
- Tip of the week: Extract one actionable insight
- Behind the scenes: Share what you learned creating the lesson
- Student question format: Frame content as answering a common question
- Numbered list: "5 things I teach my students about X"
Step 5: Transcript → Lead Magnets and PDFs
Turn your best lessons into list-building assets.
Copy-Paste Prompt: Transcript to Checklist
Create a downloadable checklist from this transcript.
Requirements:
- Title that promises a clear outcome
- 10-15 actionable checklist items
- Brief description for each item (1 sentence)
- Organized into logical sections
- Include a "Quick Start" section (3 items to do first)
- Format for easy PDF creation
Transcript:
[PASTE YOUR TRANSCRIPT HERE]
Copy-Paste Prompt: Transcript to Mini-Guide
Transform this transcript into a 5-page mini-guide lead magnet.
Requirements:
- Compelling title and subtitle
- Page 1: Introduction and what they'll learn
- Pages 2-4: Main teaching content with examples
- Page 5: Action steps and next steps CTA
- Include callout boxes for key points
- Add suggested exercises or reflection questions
Transcript:
[PASTE YOUR TRANSCRIPT HERE]
Lead Magnet Ideas from Transcripts
- Checklists — Step-by-step action items
- Cheat sheets — Quick reference guides
- Templates — Fill-in-the-blank frameworks
- Mini-guides — Expanded teaching on one topic
- Workbooks — Exercises and reflection questions
Step 6: Transcript → YouTube Descriptions and Show Notes
Optimized descriptions improve discoverability.
Copy-Paste Prompt: Transcript to YouTube Description
Create an optimized YouTube description from this transcript.
Requirements:
- First 2 lines: Hook that appears in search (include primary keyword)
- Timestamps for major sections
- 3-5 bullet points summarizing key takeaways
- Relevant links section
- Subscribe CTA
- Related video suggestions
- 5-10 relevant tags/keywords
- Total length: 300-500 words
Transcript:
[PASTE YOUR TRANSCRIPT HERE]
Copy-Paste Prompt: Transcript to Podcast Show Notes
Create podcast show notes from this transcript.
Requirements:
- Episode title (compelling, keyword-rich)
- One-paragraph episode summary
- Timestamps with topic descriptions
- Key quotes from the episode
- Resources mentioned
- Guest bio (if applicable)
- CTA for listeners
Transcript:
[PASTE YOUR TRANSCRIPT HERE]
Maintaining Your Voice in AI-Repurposed Content
AI is efficient. But efficient content that sounds like everyone else won't build your brand.
The Voice Preservation Checklist
- Add one personal story to every blog post
- Include your signature phrases and expressions
- State opinions AI wouldn't dare say
- Reference specific student examples (anonymized)
- Read everything aloud before publishing
Train AI on Your Voice
Before completing this task, here's context about my writing style:
- Tone: [conversational/professional/witty/direct]
- Sentence length: [short and punchy/varied/detailed]
- I often use phrases like: [your common expressions]
- I avoid: [jargon/passive voice/certain words]
- My audience is: [description]
Now, transform this transcript matching my style:
[PASTE TRANSCRIPT]
Tools for Your Repurposing Workflow
AI Writing Assistants
- ChatGPT (GPT-4) — Excellent for blog posts and emails
- Claude — Great for longer content, better at matching voice
- Jasper — Marketing-specific templates
Transcription
- Descript — All-in-one transcription and editing
- Otter.ai — Affordable, real-time option
- Whisper — Free, open-source, high accuracy
Specialized Repurposing Tools
- Castmagic — Podcast-specific repurposing
- Opus Clip — Video to short-form content
- Typeshare — Twitter threads and LinkedIn posts
- Beehiiv — Newsletter creation with AI features
Organization
- Notion — Store transcripts and repurposed content
- Airtable — Track repurposing status across content
- Trello — Kanban boards for content pipeline
Batch Processing for Efficiency
Don't repurpose one video at a time. Batch for maximum efficiency.
The Weekly Batch Workflow
Monday (1 hour):
- Collect transcripts from all videos published that week
- Clean up transcripts (or hire a VA for this)
- Queue transcripts in your AI tool
Tuesday (1 hour):
- Run all transcripts through blog post prompts
- Run all transcripts through social media prompts
- Save outputs to your content library
Wednesday (30 minutes):
- Edit blog posts for voice
- Schedule social posts
- Queue email newsletters
Thursday-Friday:
- Publish and monitor
- Collect new transcripts for next batch
Result: 5 videos become 25+ pieces of content with ~3 hours of focused work.
Your Action Steps
This week:
- Pick one recent course video. Something you're proud of.
- Get the transcript. Use Descript, Otter, or YouTube captions.
- Run it through 3 prompts. Blog post, LinkedIn post, email newsletter.
- Edit for your voice. Add stories, opinions, personality.
- Publish. Get it out there.
- Repeat. Build the habit.
You've already created the content. Now let AI help you multiply its reach.
The creators winning right now aren't creating more. They're extracting more value from what they've already made.
Your transcripts are waiting. Start repurposing.
Next Step: Repurposing is just one piece of smart content strategy. Learn how to build a complete content marketing system in Content Marketing 101 for Course Creators.